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How to Reduce Cold Email Bounce Rate

Ensuring the delivery of email is important although some bounces are almost inevitable. Reports from different email marketing giants indicate that the bounce rate on average across industries is below 1 percen

What is Data-Driven Marketing? And How to Use it.

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nks to social media channels and the widespread utilization of different devices, we currently live in a data-rich environment. Companies have taken advantage of big data to gather the information that users leave online in order to target and inform their marketing communication.