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Social Media Goals Examples


A key part of success in social media is knowing which targets and goals you should set for your team. If there are no goals, it becomes difficult to exactly know how effective your social media strategy is, its performance, and where you should iterate in order to move forward. As such, there exist many examples of super and actionable social media goals that could help your team towards great things. Social media is a marketing tool but can also affect every section of doing business. It is an important channel for brand awareness and engagement, customer support, and lead generation among others. To stay motivated and ensure your company achieves better results through social media, science has recommended setting goals. The following are some examples of ultra-effective social media goals that can assist you to maximize your returns from social media:-

  1. Increasing brand awareness

Brand awareness is one of the top reasons why marketers use social media. It isn’t difficult to understand why: the average person can spend almost 2 hours on social media daily, hence it is among the best places where you can grab consumers’ attention.  Additionally, social media enables marketers to gain a more quantitative understanding of their brand presence and reach particularly in the online world. Most social media platforms provide data about your content reach and allow you an opportunity to report your presence online more accurately. Some of the potential metrics that can effectively measure brand awareness are followers count, the reach of the social media posts, shares, mentions, and RTs.

  • Driving traffic to your website

Driving visitors who might become customers to your blog or website is a step further from just having a brand presence on social media. Some of the available and potential metrics of measuring traffic include traffic from the social media that shows the number of visitors coming through your social media channels and the share of overall traffic that would reveal how much of your overall traffic social media accounts for. Other metrics of measuring traffic include the bounce rate associated with social media traffic and the number of clicks on your posts on social media. Further, you can use Google Analytics in measuring traffic to your website. It provides adequate information on your website or blog traffic from different traffic sources such as social media.

  • Generate new leads

Lead generation is used particularly by those companies whose sales process is long, for example, enterprise software companies. The “path” of lead generation should essentially be your sales funnel. Whenever you have a large number of those you need to reach, social media is an important tool that can assist you to get people on top of your funnel or warm them up for your business. A lead means a person provides your company with their information for example email address and name. You can track your lead generation efforts on social media in many ways:-

  • Personal information. This includes email addresses collected through social media. The number of leads you’ve collected through social media.
  • Your gated content downloads. It’s determined by how many people visited social media and downloaded your gated content.
  • Participation. It’s about the number of people who participated in your company’s social media contest and events and shared with you their information.
  • Lead-generation social media post clicks. How effective is your messaging on the posts?
  • You need to know the conversion of the leads from social media and their effectiveness.
  • Google Analytics is a powerful tool and when you have set up some conversion goals, you can track your social media lead generation more effectively if you use Google Analytics reports.  
  • Boost brand engagement

Engagement is among the top reasons why marketers would use social media. Research finds that interactions in social media improve brand loyalty, perception as well as word-of-mouth recommendations. Social media platform algorithms, for instance, those on Facebook and Instagram prioritize posts whose engagement is higher on their feeds because they believe users are more interested in seeing higher and more engaging content. In summary, for people to see your posts on social media, you need to produce engaging content and also respond to your audience. You can measure engagement using metrics such as shares, likes, comments per post, and replies and mentions.

Tracking your audience number for example the total number of fans and followers is great. However, there is a rising number of closed communities and chat businesses online. The goals you should set for those communities could feel different from your overall follower or fan growth goals and the community you want to build affect those metrics you employ to measure success. The possible metrics of tracking community-building depends on the social media platforms you engage:-

  • For Facebook groups, you can use the number of likes, posts, and comments to know how engaged your community is.
  • For Your Twitter chats, you can use the number of participants and tweets done by a participant.
  • For slack communities, you can use the number of daily active users.
  • Increase mentions in the press

Social media enables companies to have ownership of their news and even share stories directly with followers and fans. Media and press can drive substantial results while PR plays a significant role in most businesses marketing strategies. It becomes easier to build relations with key publication journalists and get press mentions and build thought leadership within the industry. PR success can be mentioned using potential reach, mentions, and shares, influencers, and outreach.


Navigating social media without an end-game is both frustrating and daunting. Marketers must be empowered to get down to business.  There is a need to know exactly what you’re doing to meet the needs of your clients, companies, and the customer you work with. Again, try to get guides that can assist you to set social media goals and create a social media goals template for you to develop a plan.

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