Email Marketing

Cold Email Wizard: How to write a cold email like a master.


You’ve probably heard a lot about cold email. You have heard about people succeeding at it but you’ve tried and failed. The open rate for your campaign was terrible with no one responding to you. And today when you hear the words cold email you sweat. You are not alone, many have sworn off cold email for good. Those who have mastered the concept of the cold email were terrible at cold emailing. It could have taken many years of trial and error, making every mistake possible to become successful at cold emailing. Again, it could have been years before they made a sale through cold email. Despite the challenges, they soldiered on and today can land meetings with Starbucks, Dollar General, and MGM among others through cold email. Learning from the successes and failures of others ensures you do not repeat the same mistakes. How to become a cold email wizard or master.

  1. Make it about the Customer

Sending cold emails is a risky venture. You expose yourself and there is a high chance that your emails will not be opened, read, or even responded to. Luck has a critical role in this concept of cold emailing. Cold email should be about the recipient. It attempts to share most accolades, advancements, and the reasons they would rather choose you over the competition. Your focus should be on customers and what you think they require and why the product you’re offering them would fit.

2. Keep it sweet and short

Explain all your intentions and interests in two sentences at the beginning. In fact, all that you want should be contained in the first 5 to 7 words. By doing this, you ensure it’s easy for the recipients to get all they require without having to waste many hours.

3. Find Commonality

Try to search for what you can share with that person you want to contact. It becomes easy to establish a rapport in order to read your entire email.

4. The subject line should be under 50 characters

A cold email wizard should know the qualities that ensure emails are most likely going to be opened. The simple one to have is that an email subject line should contain 50 characters or even less. It ensures you remain succinct in capturing the attention of your recipient. Saying something brief and interesting makes you capture the recipient’s attention while increasing the open rates.

5. Don’t oversell

Nobody would want to be sold a product or service right away through a cold email. Many spammers do this and is not something you want to adopt. Start by introducing yourself, doing a soft pitch, and focusing on prospects more than yourself. Ensure everything is short and simple because nobody wants to keep reading a booklet of text in the form of a cold email.

6. Add value first

One of the best ways of developing a strong business relationship is being proactive in thinking of those ways you can assist others. Cold emails can easily catch the recipient’s attention especially when you have a way of adding value to them at first. There is more reward when you first think about ways of helping others.

7. Ask a Question

You are not receiving feedback from cold emails, right? Try to include a question highlighting the details you have about the recipient’s business and request them for a response. It makes the email more personal while initiating an engagement in the conversation. Further, you may need to ask whether the company could be interested to invest time in new business tactics, then you can invite them to respond in order to get more information on your offerings. 

8. Acknowledge the cold email

All of us can know a cold email on seeing it. There is a need to appear real and human when you write it. You should acknowledge while it is a cold email, the recipients’ feedback matters and you genuinely care about it. Therefore, ensure all recipients feel wanted. For this reason, they will feel that you value their opinion, hence they will consider replying.

9. Make it a Win-Win

This is a cold email, however, you may not want to sound like the name suggests, cold. Ensure to state facts and be personal. Your email should answer certain questions such as why it’s necessary to contact them. What is in your business for them? Inform them that what you’re providing is a win-win. You should note that if the email is all about yourself and what you’re looking for, it would appear selfish. The email should focus on the delivery of value. This can be achieved by ensuring the recipients know what you’re offering and the benefits they will get.

10. Have the right person

End your email by inquiring if that recipient is the right person in the organization to deal with the request. For example, you may just say, ‘if you‘re the correct person to handle this with, then we can talk on the phone next week? And if not, whom would you propose I should contact? 

11. Customize your Intro

Always customize your email’s first line through the research you’ve done on the person. For instance, if you know the person is a fan of the Knicks, start by asking them whether they saw the Saturdays Knicks game. Consequently, you can tell them congrats for speaking during the healthcare conference. This functions as a charm.

13. Show that you can solve a problem

Other than being personal and sounding human, your email should address a problem quickly and the ways you intend to solve it. The email should make it easy for the recipient to see value in the presentation. If a recipient realizes that further communication would probably make their life easier, they will definitely respond.

14. Their first name should be put in the subject line

Putting the recipient’s first name in the subject line has been proven to produce more than 80 percent in open rate and at least 14 percent in responses.

14. Propose a particular time to talk

It is easy if you set up the time for you to speak if someone has proposed a time frame when they’re free to talk. This is a way of eliminating back and forth when setting a time agreeable to two of you.


A cold email wizard or master should remain cool and show confidence, but not desperation. When the product or service you want to offer has value and the target audience needs it genuinely, your efforts must reflect the same. Sales tactics or cold emails which are overly desperate or eager become red flags for prospective customers. A business that is seen as desperate for customers cannot be any better.